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Where to begin…unfortunately, at the end. Or is it?

Posted by Marc Lemay on September 13, 2011 in Media, Media Relations, Rantings

It really hasn’t been as long as I thought it was since I last put thoughts to blog.  Seems longer though.  Maybe because I was on a bit of a roll for a while there.  Originally, I was going to blog about something mundane like Danica Patrick joining Stewart Haas Racing next season, but I’ll save that for another time.  This post, is personal.

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Can Family Radio be accused of fraud as a result of us still being alive?

Posted by Marc Lemay on May 22, 2011 in Media, Radio, Rantings

Leave it to Scott Fybush to get me thinking this early in the morning…

47 CFR 73.1217 – No licensee or permittee of any broadcast station shall broadcast false information concerning a crime or a catastrophe if:

(a) The licensee knows this information is false;

(b) It is forseeable that broadcast of the information will cause substantial public harm, and

(c) Broadcast of the information does in fact directly cause substantial public harm.

For my non-radio readers, you’re probably just happy with waking up this morning.  The quoted law above means nothing to you.  For the radio folks, like myself and the aforementioned Fybush, this means a lot.  It’s the FCC rule that states that radio station owners can’t yell “Fire” in a crowded theater.  Did Harold Camping do that in preaching that the end of the world was taking place?

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Stik.com: Looks like a great service, but do I have to give up that much info?

Posted by Marc Lemay on May 13, 2011 in Marketing, Social Media, Technology

We all know today is all about networking, so when I came across the site Stik.com, I was pretty interested in what it had to offer.  Why not give business to my friends, right?  Seems like the right thing to do?  And, it’s simple to sign up!  Just use your Facebook credentials.   That’s where I was stopped in my tracks.

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To QR or to not QR that is the question

Posted by Marc Lemay on April 9, 2011 in Advertising, Marketing, Technology

Remember the CueCat?  As soon as I saw those unique barcodes showing up in my Radio Shack catalog, I ran down to my local RS to get the reader, just to be able to play with it.  My guess is the promotion was bad, it might explain why the clerk looked at me as if I were from outer space when I asked him for my free CueCat, as shown in the Radio Shack catalog.  After digging around for a few minutes, he found an unopened box of them, and since I had a coupon for a free CueCat, rang me up and then mustered up the courage to ask me what it was used for.  (Something tells me internal promotion at Radio Shack was limited at that time, but I digress…)  What makes QR codes any different?  Plenty, but there are still some limitations.

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Creating a social media policy for your organization? How to help staff understand the gray area of posting.

Posted by Marc Lemay on April 4, 2011 in Social Media

What happens when a staff person decides, on their personal Facebook page, to post something negative about your organization?  What if a staff person decides to post to a message board and have their title/position in their signature file, giving the perception that their opinion is the opinion of your business?  Your organization can avoid this by offering up a strong social media policy while not infringing on their personal opinions.

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Someone please explain to me why a Royal Wedding is becoming a Royal Annoyance

Posted by Marc Lemay on March 24, 2011 in Rantings, Television

Prince William and Kate Middleton are getting married.  Congratulations to them.  He seems like a nice boy, she seems like a nice girl – all that’s well and good.  What I don’t get is the big deal that’s surrounding their wedding day?

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Things are looking good on the local TV front, so can somebody stop repeating the same damn news?

Posted by Marc Lemay on March 18, 2011 in Media, Television

I love PEW Research.  There is not a thing they don’t research and that includes the state of the media.  Local TV: Good News After the Fall is an in-depth piece about the current face of local television.   Among some of the highlights:

  • Loss of viewers to local television viewership has slowed down
  • More stations have added newscasts at 4:30 AM
  • Ad revenues are up an estimated 17%
  • Local news operations are hiring again (but there’s a catch)

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No Gas Day and supporting local businesses

Posted by Marc Lemay on March 16, 2011 in Social Media

I’m not one to pass on a good invitation, but when I got this one from my cousin, I wondered (out loud mind you), what the point of it was.  Apparently, No Gas day also means No Work Day and No Getting Around day, because that basically is what No Gas Day amounts to.

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No, I didn’t get hacked, I got hijacked (and other things I have to explain today)

Posted by Marc Lemay on March 11, 2011 in Technology

Woke up this morning with an unusual number of email in my Inbox.  Most of them had the dreaded “Postmaster warning” label on them.  Uh oh – my address book was compromised.

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Want to never be misquoted again? Use technology to your advantage

Posted by Marc Lemay on March 10, 2011 in Marketing, Media Relations

Nothing bothers me more than hearing someone say “The media misquoted me” or “The media took what I said out of context.”  If you talk to the media – I have a simple solution for you to never, ever be misquoted again: invest in a digital recorder. 

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