Motivated professional with communications, marketing and advertisement management experience.
Bachelor of Science in Business Administration 02/2019
Communications Manager 03/2007 – Present
Greater Lawrence Family Health Center, Lawrence, MA
- Implement overall communication and marketing strategy for the second largest community health center in Massachusetts. Collaborate with physicians, administrators and staff to determine marketing needs.
- Produce promotional materials including press releases, advertisements, brochures, and press kits.
- Develop multimedia productions for public and private use.
- Coordinate social media/online presence, including search engine optimization. Maintain media contacts, and develop working relationships with local/regional media.
- Maintain in-house digital signage network for patient education.
- Analyze, write and ensure compliance with company-wide media communications policy.
- Serve as key spokesperson for health center and related programs.
- Serve as community representative for health center events and meetings, and as key contributor in special events and fundraising activities for the development office.
- Contribute to the design and writing of quarterly newsletters and annual reports.
On Air Personality/Operations Manager 06/2004 – 03/2007
Costa Eagle Broadcasting, Methuen, MA
- Served as Morning Show Host/News Anchor by writing, producing and providing voice talent for news and sports coverage, and by hosting a daily three-hour morning program.
- Setup, produced and hosted live remote broadcasts for the station.
- Wrote, produced and voiced commercials and promotional materials.
- Created marketing materials for the sales department, and compiled marketing campaigns for advertisers.
- Maintained four station websites and corporate internet presence.
Production Manager 05/1997 – 06/1998
Mass High Tech, Boston, MA
- Designed and laid out advertisements and special sections of the weekly publication.
- Created collateral materials for the advertising department.
- Organized special advertising and news supplements.
- Coordinated printing needs with vendors.
- Microsoft Office Suite
- Microsoft SharePoint (Superuser/Administrator status)
- Adobe Software Suite (InDesign, Photoshop, Illustrator – Expert status)
- Audio Recording/Editing Software (Adobe Premier, Adobe Audition – Expert Status)
- CMS Web Software and Design (WordPress design and maintenance – Expert Status)
- Raisers Edge Donor Database Software
- Search Engine Optimization (SEO)
- Google AdWords/Pay-Per-Click (PPC) Campaigns